Developing a brand identity for a business of choice, through the use of a creative brief and logo-designing. Inspired by the health-conscious/ wellness culture today, I curated "PREP-PROS", a modern and flexible solution to the practice of meal-prepping with a busy schedule.
BRAND ESSENCE
PREP-PROS is a Toronto-based food retailer started by a team of former personal trainers. The company’s mission is to support people, especially busy individuals, in making smart food choices - by providing access to simple and affordable healthy meal/snack options in a 24/7 store format. Their vision is to reshape people’s attitude towards healthy food and meal-prepping - which ultimately improves people’s wellbeing in the long run.
WINDOW SIGNAGE & STORE INTERIORS
Texture of warm-colored wood and plants to be used throughout the store - for the natural ambience stated in creative brief.
Bio-degradable Packaging for Subscription Boxes and Takeout Bags
Rewards Card System for Returning Customers
SINGLE-PORTIONED MEAL KITS
In the meal kits' box-sleeve designs, position of the half-circle and full circle is relative to the suggested time of consumption (morning/ mid-day/ dinner time). The licorice color used for the ribbon are standard ready-to-eat kits while the green represents plant-based options.
Breakfast Kit
Lunch Kit *Plant-based Option*
Dinner Kit
Ready-to-Eat Meal Kits: Sauce/ Soup-based
Ready-to-Eat Meal Kits: Sauce/ Soup-based
Ready-to-Eat Meal Kits: Sauce/ Soup-based
SINGLE-PORTIONED GROCERY KITS
Unlike the cooked meal kits, these containers are more plastic-based - such that contents can withstand different temperatures (room, refrigerating , freezing temperature) and stay protected from potential damages during shipping/ customer-interaction in store. Transparent covers of kits will also provide better visibility during the shopping experience.
On the sleeve, pictures of the cooked meal and details about the dish’s nutritional information, preparation time, recipes etc. are included as well.
LABELS FOR MEAL KITS WITHOUT SLEEVES
Yellow is for breakfast meal boxes (sunrise), rust-color is for lunch boxes (mid-day booster), light blue is for snack packs (light eats), licorice color is for dinner boxes (night colors).
DIGITAL STOREFRONT
Phone App + Website Ordering Systems designed to make meal-prepping service flexible and accessible for everyone.
PREP-PROS APP
For those who may prefer an online ordering experience, there is also an app created for the brand. The app is an extension of the website, which includes the shopping catalogue, meal plans and customization options. Instead of the half-circle motif in packaging, the spoon-imagery was used in this design.
SOCIAL MEDIA PROFILE
To connect and enhance the brand’s modern and fun image through creating an online presence and engaging with people in different demographics.
