*This is a branding project for a fictitious modern meal prep business "Prep-Pros"*
Prep-Pros is positioned as a local brand that offers fresh meal-preparation services — in a 24/7 brick-and-motar store. While developing the identity for Prep-Pros, the main objective was to communicate a sense of effortless lifestyle and flexible brand image.
Prep-Pros is positioned as a local brand that offers fresh meal-preparation services — in a 24/7 brick-and-motar store. While developing the identity for Prep-Pros, the main objective was to communicate a sense of effortless lifestyle and flexible brand image.
In the logomark, the bold strokes and script-like type are included to convey a sense of confident and effortless living. The color used in the logomark — as well as the other design elements — is also of a rich, yet refined hue. Much of the palette draws inspiration from natural hues of superfoods such as purple grains, eggs and greens.
Another key to the brand development is emphasizing Prep-Pro's unique aspect of providing service around the clock. Hence, the logomark and other design elements fuses the clock motif with the rest of the type characters.
Another key to the brand development is emphasizing Prep-Pro's unique aspect of providing service around the clock. Hence, the logomark and other design elements fuses the clock motif with the rest of the type characters.
BRAND ESSENCE
PREP-PROS is a Toronto-based food retailer started by a team of former personal trainers. The company’s mission is to support people, especially busy individuals, in making smart food choices - by providing access to simple and affordable healthy meal/snack options in a 24/7 store format. Their vision is to reshape people’s attitude towards healthy food and meal-prepping - which ultimately improves people’s wellbeing in the long run.
TO BE UPATED
SINGLE-PORTIONED MEAL KITS
In the meal kits' box-sleeve designs, position of the half-circle and full circle is relative to the suggested time of consumption (morning/ mid-day/ dinner time). The licorice color used for the ribbon are standard ready-to-eat kits while the green represents plant-based options.
Breakfast Kit
Lunch Kit *Plant-based Option*
Dinner Kit
Ready-to-Eat Meal Kits: Sauce/ Soup-based
Ready-to-Eat Meal Kits: Sauce/ Soup-based
Ready-to-Eat Meal Kits: Sauce/ Soup-based
SINGLE-PORTIONED GROCERY KITS
Unlike the cooked meal kits, these containers are more plastic-based - such that contents can withstand different temperatures (room, refrigerating , freezing temperature) and stay protected from potential damages during shipping/ customer-interaction in store. Transparent covers of kits will also provide better visibility during the shopping experience.
On the sleeve, pictures of the cooked meal and details about the dish’s nutritional information, preparation time, recipes etc. are included as well.
DIGITAL STOREFRONT
Phone App + Website Ordering Systems designed to make meal-prepping service flexible and accessible for everyone.
PREP-PROS APP
For those who may prefer an online ordering experience, there is also an app created for the brand. The app is an extension of the website, which includes the shopping catalogue, meal plans and customization options. Instead of the half-circle motif in packaging, the spoon-imagery was used in this design.
SOCIAL MEDIA PROFILE
To connect and enhance the brand’s modern and fun image through creating an online presence and engaging with people in different demographics.
